Following a legal dispute with the Ford Motor Company, Ferrari has agreed “in good faith” to use the full name of its new F1 racer, the Ferrari F150th Italia, which refers to the country’s 150th anniversary that is celebrated this year.
The US automaker, Ford, previously filed a lawsuit against Ferrari for referring to the racer as the F150, saying it was an infringement on its trademark of the F-150 pick-up truck.
In the lawsuit, Ferrari was accused of trying to “capitalise on and profit from the substantial goodwill that Ford has developed in the F-150”. Ford has been using the F-150 name since 1975 and has had a trademark on it since 1995. The Detroit company sought to bar Ferrari from copying or using the F-150 trademark in the US and asked the court to have Ferrari recall all products, labels, tags, signs, prints, packages, videos, advertisements using the F-150 brand.